Air Plus of California - Digital Transformation Plan
Our strategy will modernize your digital presence to drive customer growth and streamline operations. By implementing advanced technology solutions, we'll position your business as an industry leader and local authority.
Air Plus of California | CURRENT NEEDS
  • Website is very outdated needs to be updated & is currently poorly optimized (Overall C- grade in SEO audit).
  • Big need for Local Map Ranking. We need to get you into the top 3 (#1 usually) to make your business relevant to customers searching for your services.
  • Proper marketing system with increased visibility to the business.
  • AI review & reputation management. Automatically text requests for reviews and AI responses to the customers after they write a review.
  • Support for the team to increase productivity, add customer support, and increase revenue.
  • Limited lead generation channels. Goal is to enhance lead generation, streamline lead management, and improve customer intake by leveraging AI and digital channels more effectively.
  • Automations to streamline regular tasks.
  • AI employees to take pressure off staff.
  • Lower credit card processing fees to save money with every transaction saving many thousands of dollars every year.
  • PPC/LSA Management
Alcreo Systems is ready to solve your biggest challenges.
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Air Plus of California - seo audit

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google Campaigns overview

the last 90 days Ads for Kids? Display campaign with a lot of impressions appearing in games and kids' apps. Does it make sense for us to be advertising on these placements? Poor budget allocation Search campaign with a CPC that is too high for the daily budget we have available. This results in a very low average number of clicks/visits to the site per day. Many active ad groups with no results. Out of 16 active ad groups, only 2 have generated more than 10 clicks in the last 90 days. Does it make sense to keep all of these groups active? Using the first ad group as an example: conversions cost per conversion We invested $1,921.64 across the other 15 active groups, which generated only 3 conversions. $640.54 cost per conversion If we had invested that same amount only in the first ad group and maintained its CPA, we would have had 10 conversions — 7 more conversions than the current result. We're seeing this warning for the account's Google Tag. It says the tag stopped sending data and hasn't been detected in the last 48 hours. It's important to review this to ensure all data is being sent correctly to Google. We currently have only two active conversions: Conversion 1 one for calls coming from extensions Conversion 2 another for calls from the website tag Are these numbers correct? Are they not being counted as duplicates? Is the volume really supposed to be this low? The last optimization of the search campaign was over 30 days ago. Since the account already has all the particularities that make it difficult for us to reach a more qualified audience (too many keywords, limited budget), optimizations need to happen more frequently. It's also very important to indicate to Google the searches where we don't want our ad to appear, as this helps the algorithm be more precise with the keywords we're targeting. Ads and extensions are set up correctly - whats next? If we're sending incorrect information to Google, there's no point in having the campaigns properly configured. After ensuring that tags and tracking are working correctly we would; Review all tracking Clean Up Campaigns Review Budget Allocation Define New Customer Acquisition Goals Budget Challenge We don't have enough budget to support so many ad groups and keywords given their CPC levels. Currently, we're getting an average of 3 to 4 clicks per day, which causes Google's learning phase to take much longer than normal. Audience Quality Additionally, since our traffic volume is low, we need to drive a much more qualified audience to the site, and we can't do that with so many ad groups and keywords as we have today. The algorithm will take much longer to identify the behavior of our most qualified audience. I also believe this is not the right time to invest in a display campaign. If we want to focus on remarketing with the current budget, it's better to invest in Meta, since we can better refine our audience and also avoid showing ads in gaming apps, kids' apps, or even news/weather sites where people don't really pay attention to ads.

Air Plus of California | Proposed Solutions
Based on our in-depth conversation, we've identified the following key opportunities to transform your online presence and drive more qualified leads:

alcreo systems hvac crm | Streamlining Customer Experience

Centralized Customer Data Our CRM unifies customer data into one platform, giving you a complete view of every interaction. It serves as your dashboard to all services and analytics, so you can see your entire business in one place. Smart lead management so you know whats going on with any customer at any time. Automated Workflows Streamline operations by automating appointments, reminders, and follow-ups, allowing your team to focus on core service delivery. Workflow automations will also take care of things like season emails, reputation management, customer follow up emails and text messaging and so much more. Personalized Communication Deliver targeted messages and custom offers based on customer preferences and history to strengthen relationships. Automated Review System Automatically request reviews from customers when a job is complete. Alcreo A.I. will also respond to the reviews so the customers are acknowledged.

AI employees with integration | Smart Support Automation

Always Available AI chatbot and voice agent provide instant support through your digital channels 24/7, ensuring customers receive immediate assistance for basic needs outside business hours. Smart Automation AI handles routine tasks like appointment scheduling and service inquiries automatically, allowing your team to focus on complex customer requirements. Custom Experience AI analyzes your custom knowledge base to deliver personalized recommendations and targeted responses, building stronger customer relationships through intelligent service.

Comprehensive Website Redesign | responsively designed. seo optimized. crm integrated.

Content & SEO Optimization Strategic content that highlights your expertise and services through customer testimonials, high-quality media, and SEO-optimized copy and content. All integrated to your CRM system so you can understand how customers are interacting with your business. responsive design smart ui/ux A modern, intuitive website that adapts to all devices. Our mobile-first responsive design approach delivers a seamless experience that boosts user engagement. Crm Integration Your website and CRM system will be interconnected so you get a clearer picture, through advanced analytics and tracking, of how your customers are interacting with you to better understand how to more effectively serve them.

Advanced Analytics & Performance Tracking

Website Analytics Monitor website traffic, user behavior, and conversion rates through Google Analytics to optimize user engagement and drive better results. SEO Performance Tracking Track keyword rankings and organic traffic growth to measure SEO effectiveness and guide strategy refinements for maximum impact. Campaign Analysis Evaluate advertising performance across Google Local Service Ads and marketing campaigns to maximize return on investment.

Alcreo Local | Google Ranking Services | get to #1, Fast.

Our proprietary technology that massively accelerates SEO efforts to get you ranked in the top spots on Google local search. Website SEO and GBP optimization completed before technology implementation to ensure higher ranks, fast. keyword analysis Our comprehensive keyword research process dives deep into the specific search terms and phrases your potential customers are using to find services like yours. By harnessing the power of strategic keyword optimization, you'll dominate local search results and position your business as the go-to provider in your market. on-site and google business seo We'll ensure your website, along with all your Google Business assets, are optimized for search engines, improving crawl-ability and indexing. This includes fixes to technical issues, mobile and desktop speeds, content creation, keywords, duplicate content, business page content, and more. Ongoing Maintenance We'll ensure your website, along with all your Google Business assets, are optimized for search engines, improving crawl-ability and indexing. This includes fixes to technical issues, mobile and desktop speeds, content creation, keywords, duplicate content, business page content, and more. Decreased Customer Cost Lower your customer acquisition costs through improved organic visibility. Strong local rankings reduce ad spend while attracting qualified leads who convert better.

Google Local Service Ads: Capturing High-Intent Customers

Targeted Advertising Google LSAs prominently display your services to local customers actively searching for HVAC solutions, maximizing visibility in search results. Performance-Based Pricing Pay only when potential customers request services through the ad. This cost-effective model ensures marketing spend generates real leads. Increased Conversions Connect directly with high-intent customers ready to purchase HVAC services, leading to better qualified leads and higher conversion rates.

ongoing optimizations, content, and maintenance

ongoing seo content Relevant postings about your services and everything related including photos and supporting links to other pages. Google Local SEO Reviews are requested and responded to, essential keywords are maintained and new ones added as needed, and all other actions needed to ensure you keep your top ranked spot. Maintenance/support We stay on top of any issues that may arise and fix them immediately, often times before you or your customers would ever notice.

alcreo payments | lower credit card processing fees, guaranteed.

We will beat your current rates You are likely spending 10's of thousands of dollars per year more than you should be on your credit card transactions. We will get these rates down so more money stays in your account. 24/7 Customer service You will always be able to reach someone if there is an issue. Our highly trained payment processing team will make sure that any needs you have are taken care of right away. in person or online We have equipment available for any of your in store swipes and payment gateways for all your online purchases. This ensures that no matter where you need to accept payments, you are getting the lowest rate when you do.

Optional Service add-on's | paid Ads & Social Media Management

paid Ads Create and manage targeted campaigns to reach specific audiences based on demographics and behavior, expanding your visibility beyond organic search results. We can do any platform you need, including TV Streaming ads on 144 networks. Social Media Management Manage your brand's social presence through strategic content creation and community engagement to build awareness and drive qualified traffic to your website. high quality content We have a production/post production team available to create premium video/photo content for you as needed. We have the ability to create assets for you remotely or come to you to showcase you and your physical business for content that resonates with your customer base and builds trust and engagement.

Proposed solution recap & Pricing
AI - Powered CRM
Customer and lead interactions, simplified.
  • Automated support
  • Smart lead management
  • Intelligent AI for knowledge base, appointment bookings, and more
  • Reputation management
  • Review requests and responses
  • Workflow automations
  • Tracking and analytics
  • Sales funnels
  • Client reactivation campaigns
  • & Lots more!
A.i. employees
Expand your team's capacity without the need to hire additional staff. AI employees work around the clock to handle high-volume tasks, freeing up your human team to focus on strategic priorities.
  • Reliable, high-quality work every time.
  • 24/7 availability
  • Never miss an opportunity or leave a customer waiting
  • Reduced costs
  • Voice agents answer phones
  • Appointments booked for you
  • Able to answer questions about your business
Google Ranking (Alcreo Local)
Rank #1 on google local search to improve local visibility and attract nearby customers.
  • Local SEO optimization
  • Google Business Profile and Search Console optimization
  • Directory listings
website redesign & advanced seo Package
Design and build a website created with all SEO best practices in mind. Enhance your website's visibility and user engagement for better results.Our designs focus on user experience, search engine optimization, and conversion.
  • Mobile responsive
  • Technical fixes
  • On-page optimization
  • Ongoing content
  • Advanced analytics and tracking
  • Backlinking
  • and more!
Local service ads (lsa)
Get high-intent HVAC customers with Google Local Services Ads. Your Google-verified business listing appears at the top of local search results, driving qualified leads. You only pay when customers contact you directly - no hidden fees or wasted ad spend.
Alcreo Payments
Save thousands of dollars yearly or even monthly (depending on transaction volume) by getting a lower cost to process payments. We guarantee to beat your current rates and offer a better customer service experience for you. You can use our terminals in store and our payment gateway online so no matter where you are doing business, you save!
Pricing
standard startup cost - $7000
Reduced to $3500*
*with Sigler Dealer Discount
Custom website design and build, advanced tracking setup, custom CRM workflow buildout, A.I. Training, ranking technology onboarding, and implementation.
monthly cost
$2997/mo + ad spend
Everything listed in this slide is included!
Our services are eligible for Co-Op!
Sigler Dealer Perks
50% off startup costs
Free month of service*
*with annual commitment
Waived setup fee for Google LSA
Pay only the business verification fees of $97 for the business and $25 per technician. We will manage your LSA included! (Tier 2 and 3 packages only)
ADD on services - inquire for pricing
Paid Ads Management - Google, Meta, Streaming TV
Social Media Management - Boost online presence and engage with your followers
Content Creation - Social media, video ads for web and television, photography, and more
Branding - Your visual identity. Logos, brand guidelines and identity, merchandising, and more
Next Steps:
We will send over the contract, recurring payment link, and payment processor application for you to complete. Once thats done, we will get to work. You will be sent some onboarding forms to fill out that we will need to design your site, build your custom CRM, train your A.I. employees, and everything else that goes into your new system. We will be in touch and make sure you are taken care of through the whole process.